Are Offline Businesses Easier Than Online Businesses?

Late 20s, making $250k-300k a year, online. Been making this for quite a while and been in digital marketing for over half of my life. Client work, social media projects, some small SAAS with recurring revenue, royalties from another SAAS, referrals/finders fees, Amazon affiliate from a blog, etc. The passive recurring revenue has grown slowly over the years - no quick path.

But I feel like I could be doing better. Online businesses just feel so competitive with everyone wanting to "work online", I'm up against the world - all countries. Every blog, SAAS, or whatever I spin up has a copy cat, immediately. I only win at all because I have 15 years experience, and I still barely win.

I have never owned an offline business but these local service-based companies seem as if they thrive yet don't have a clue what they're doing with marketing or sales. I see their ads and go through their funnels.

I have plenty of skills outside of "online skills" like welding, CNC, landscaping, carpentry, etc. I am seriously contemplating starting my next business offline because local markets in 1 city seem so much smaller than the online market and these service businesses appear to make so much money. 2-3 year old companies on BizBuySell with 500k+ cash flow.

Random example (of dozens): Recently got a quote to gut a couple properties of mine, $23k. I hired some unskilled labor and had it handled for $2500 in 3 days. Sure add insurance etc but you can't tell me the owner is not pocketing $10k+ on that job. And I know people are accepting those $23k bids - I see my neighbors doing it. I've got friends from high school who were near drop outs who financed a skid steer or excavator and now they're doing incredibly well in just a few years with nearly no experience.

There's an urge within me to spin up a landing page and some good ads and see if I can get some leads on a few small business ideas. I have the capital. Oh and nothing with a location - no restaurants, gyms, etc. Service-based only.

Thoughts on online vs offline businesses? Has anyone here had success in one and tried the other?