New
Old Photos Show What Costco Looked Like When It First Opened In 1983
Customers at the membership desk of an early Costco warehouse.
Courtesy of Costco Wholesale
- Costco opened its first location in Seattle in 1983, building off Price Club's warehouse format.
- Today's company is the product of a 1993 merger between Costco and Price Club, which opened in 1976.
- Costco provided Business Insider with historical photos of the chain's inaugural warehouse.
Costco is a staple of the big-box-store landscape. Since its beginning in 1983, it has attracted a devoted flock of members thanks to its low prices and bulk sizes.
But the wholesale retailer's origin story is a bit complicated.
The Costco of today is in fact the result of a 1993 merger between Costco and its predecessor, Price Club, which was founded in 1976 by legendary entrepreneur Sol Price.
Costco provided Business Insider with a number of photos of the company's first warehouse from 1983.
These images provide a glimpse into what making a Costco run would've looked like back when Ronald Reagan was in the White House.
Jim Sinegal and Jeff Brotman first dreamed up the idea for Costco Wholesale in 1982.The first Costco in Seattle.
Courtesy of Costco Wholesale
Brotman, who died in 2017, was an attorney who was inspired to open a European-style wholesaler after taking a trip to France.
Brotman told CNN in 2009 that he didn't know Sinegal before pitching him on the idea of a European-style "hypermarket."Inside an early Costco.
Courtesy of Costco Wholesale
"I called around to retail contacts and asked them to list executives who could run such a business. Jim was on most lists. I cold-called him one day and flew to California to meet him," Brotman said.
Sinegal was a retail executive who'd previously worked under the businessman Sol Price at a warehouse club called FedMart.Costco cofounder Jim Sinegal in 2002.
Atsushi Tsukada/AP Images
Price was a titan in American retail, and a close mentor to Sinegal.
After Fed Mart, Price founded a new chain, aptly named Price Club, in 1976 in San Diego.A Price Club shopper walks the aisles in 1992.
Keith Beaty/Toronto Star via Getty Images
Located in an old airplane hangar, Price Club exclusively offered memberships to small business owners.
Sinegal and Brotman told CNN that they planned to essentially "clone Price Club" when they launched Costco.The first Costco in Seattle.
Courtesy of Costco Wholesale
A key difference between the brands: Costco would appeal to non-business members as well.
The first warehouse bearing the Costco name kicked off its grand opening with a business show on September 15, 1983.A flyer announcing the opening of the first Costco.
Courtesy of Costco Wholesale
Company sales in that first year reached $101 million, according to SEC filings.
Costco offered business owner memberships for a $25 annual fee, while "Group Gold" members could join for $30 a year.The membership desk at Costco in 1983.
Courtesy of Costco Wholesale
Non-members could shop as long as they paid a 5% surcharge on their purchases.
Sinegal told the Motley Fool that the chain's first 100,000-square-foot warehouse was a "pretty simple facility."Inside an early Costco.
Courtesy of Costco Wholesale
"We didn't have many of the enhancements that we've added to the business since then," he said. "It was clearly a warehouse; an open-beam ceiling and cement floors and industrial steel and forklifts moving around in the facility. As time has gone on, the model has incorporated a lot of new things that we've put into the business."
A key piece of the business model's strategy was to keep costs low by sharply limiting the number of unique items, or SKUs, that are kept in stock.Crates in an early Costco.
Courtesy of Costco Wholesale
Even now, Costco warehouses only offer about 4,000 SKUs, as compared with about 30,000 at a conventional supermarket, or more than 100,000 at a Walmart store.
In 2009, he also told CNN that the "crowds weren't overwhelming" at first, but "business built up" gradually.Inside an early Costco warehouse.
Courtesy of Costco Wholesale
Sinegal served as Costco's CEO from 1983 until his retirement in 2011.
Costco's low-priced, bulk-size offerings ended up catching on with shoppers.A member pushes a cart through a Costco warehouse.
Courtesy of Costco Wholesale
"The original business plan called for eventual growth to about 12 Costcos, primarily in the Northwest, and maybe $80 million in sales per store," Sinegal told CNN in 2009.
Less than a year after it was founded, Costco began to expand across the Pacific Northwest.A crowd flocks to Costco in 1983.
Courtesy of Costco Wholesale
Costco's second and third locations were in Portland, Oregon, and Spokane, Washington.
The growth of Sam's Club – Walmart's answer to the influx of members-only warehouse clubs – also spurred Costco's expansion.Sam Walton launched Sam's Club in 1983, just a few months before Costco opened.
Associated Press
Founder Sam Walton specifically credited Price with inspiring some of his best ideas: "I guess I've stolen – I actually prefer the word 'borrowed' – as many ideas from Sol Price as from anybody else in the business," he said.
"When Walmart announced it was going into the discount warehouse business, we had to compete and grow quickly," Brotman told CNN in 2009.Members visit a Costco warehouse.
Courtesy of Costco Wholesale
Sinegal told the Los Angeles Times in 1985 that competition from Sam's Club and other Price Club copycats meant Costco needed to act fast.Costco members in a warehouse.
Courtesy of Costco Wholesale
"We are working to get established in certain markets, to preempt those markets," he said. "That's why we expanded as fast as we did (12 stores in 18 months and six more scheduled this year), and that's the posture you'll see taken by most of the other companies."
By the end of 1984, 200,000 Americans had become Costco members.Shoppers flood a Costco in 1983.
Courtesy of Costco Wholesale
Membership fee revenue totaled $1.3 million in the first year, per SEC filings.
That same year, The Associated Press dubbed both Price Club and Costco as "key players" in the wholesale-retail game.Merchandise in an early Costco.
Courtesy of Costco Wholesale
"It's one of the most exciting concepts to come along in many years that is truly different," said Ronald Loveless, the head of Sam's Club, told the news service at the time.
Sales at Costco rocketed from zero to $3 billion in less than six years — a first for any company in history, according to the companyA display of Costco's phone products.
Courtesy of Costco Wholesale
The company held its initial public offering in 1985, selling shares for $10.
Due to several stock splits, one initial Costco share would be six today.Longtime Costco executive Cynthia Glaser in 1983.
Courtesy of Costco Wholesale
The value of one of those initial shares today? A combined total of more than $5,500.
Just three years after opening its doors, Costco was a $1 billion company, Sinegal told CNN.Costco members — and cofounder Jim Sinegal — near the checkout aisles.
Courtesy of Costco Wholesale
At that point, the chain boasted "17 locations, 1.3 million members, and 3,740 employees," according to Costco's website.
When Sol Price was looking to retire, Price Club and Costco merged in 1993 to become the somewhat unwieldy PriceCostco.A Price Club employee gets to work in 1992.
Keith Beaty/Toronto Star via Getty Images
Before the merger, the top three warehouse club chains were mostly regionalized, with Costco in the Northwest, Price Club in the Southwest, and Walmart-owned Sam's Club in the Midwest and Southeast.
The resulting company boasted 206 locations and $16 billion in annual sales.Inside an early Costco warehouse.
Courtesy of Costco Wholesale
The first UK location opened that year, followed by the first Asian location in Seoul in 1995.
Initially after the merger, there was a slight divide between "red" Costco warehouses and "blue" Price Club warehouses.A Costco employee in the 1990s poses with merchandise.
Douglas Burrows/Liaison/Getty Images
"When I was a corporate auditor for the company, the first thing the folks at the warehouse would ask me is, 'Are you red or blue?'" a former employee told Business Insider.
In 1997, the company simplified its name to just Costco.An early Costco warehouse.
Courtesy of Costco Wholesale
At its 40th anniversary in 2023, Costco had 838 locations around the world, nearly 129 million membership cardholders, $237.7 billion in revenue.
In 2025, Costco will open its 900th location and serve nearly 139 million members around the world.Shopping carts outside a Costco warehouse.
Mario Tama/Getty Images
Last fiscal year, the company made net sales of more than $249 billion, up 5% from the year before, with significant growth in e-commerce — a sales channel that was likely nowhere on Brotman or Sinegal's radar four decades ago.
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