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S.s.daley's House Is Looking A Lot Like 'harry's House'
There's a reason that you can envision most of what comes down S.S.Daley's runways (flamboyant formals, artsy small tops, cartoonish knitwear, cute short shorts) on Harry Styles: the superstar singer, who wore designer Steven Stokey-Daley's graduating collection in his “Golden” music video, is an investor in the fledgling London label, and he has been for one year now. Terms of the deal have been kept under wraps ever since Stokey-Daley shared news of Styles' minority stake directly after his Pitti Uomo debut last January. But in any case, Styles’ financial backing turned up the exposure on the fast-rising fashioner, who only graduated from the University of Westminster four years ago, to a watermelon sugar high.
Styles, who made headlines for attending Stokey-Daley's show last season alongside Anna Wintour, was noticeably missing from the front row of the designer's Fall/Winter 2025 show in London on Friday (not a total surprise, as he's been laying pretty low since the conclusion of his Love on Tour in July 2023), but the Grammy collector's impact on the brand's sartorial direction was still very much present. Inspired by the Scottish Colourists, an artistic group known for their kaleidoscopic depictions of atmospheric landscapes, S.S.Daley's latest collection had all the extravagant shapes, regal tailoring, grandfather patterns and vivid strikes of color that define Styles' famously ostentatious wardrobe.
This season, Stokey-Daley's starting point was painter Francis Campbell Boileau Cadell's Iona Croft, a mid-1920s canvas depicting a quaint home on the west coast of its namesake Scottish island. The waterside cottage scene informed felted fisherman's trench coats and matching bags. To a Styles fan, the trawler's ensemble seemed obviously referential of the artist's "Adore You" music video, an allegory on finding love in which Styles acts as a fisherman himself and befriends a giant bass. To a fashion fan, the pieces' hand-felted constructions were noticeable advancements in Stokey-Daley's technical wheelhouse, perhaps thanks to his bigwig funding.
Elsewhere, the Scottish Colourists' brush strokes galvanized the line's abundant prints, which, in all of their picturesque glory, took over practically every outfit component, from big-shouldered trench coats and form-engulfing gowns to tiny T-shirts and skin-tight skirts. Couple those with Stokey-Daley's frilly button-downs and wider-than-wide-leg bottoms, and it wouldn't take much convincing to fool someone into believing stylist Harry Lambert dressed Styles in an earlier iteration of those vivacious statement-makers while outfitting the former One Directioner's tour fits. Lambert himself styled Stokey-Daley's show on Friday, after all.
The line's audacity, arguably more akin to the work of Jonathan Anderson (another Styles go-to) than that of Alessandro Michele (who custom-designed much of Styles' previous on-stage looks while at Gucci), is just as privy to the artist's street style. Outside of his avant-garde performance persona, Styles is known for his pleasingly simple ensembles, which often comprise contrastingly basic pieces and fun finishing touches. That's where the collection's roomy nylon jackets, drawstring coats, and dull-toned cardigans find common ground with bright pom-pom beanies and pearly bags.
The resemblance is not uncanny by coincidence. At the time of Styles' investment, Stokey-Daley shared the following quote: "Harry and I have a shared vision for the future of S.S. Daley and we look forward to this new chapter together as we focus on brand longevity and scaling the business into a modern British heritage house."
Long story short, Stokey-Daley's house is looking a lot like Harry's House, and we're not mad at it.
See S.S.Daley's Fall/Winter 2025 collection in the gallery above, and stay tuned to Hypebeast for more London Fashion Week coverage.
