Seeking Advice: Should I Pivot My Startup? | I Will Not Promote

Hi everyone,

I’m the founder of a platform [starteraid] that was originally designed to help entrepreneurs bring their business ideas to life. Our initial concept focused on guiding users through the early stages of starting a business by connecting them with essential resources. While we’ve seen strong interest in terms of clicks, our conversion rates have been low—which got me thinking about whether the concept resonates enough with our audience.

Lately, I’ve been exploring the idea of pivoting it into a vendor-matching platform. The new focus would help startups and small businesses find and connect with curated vendor recommendations tailored to their business type. Instead of being a general startup resource hub, it would be more about matching businesses with the right suppliers or service providers based on their needs (e.g., marketing, accounting, raw materials).

This pivot is inspired by feedback and the pain points I’ve observed—specifically how challenging it is for small businesses to find trustworthy, relevant vendors. I’d still aim to keep the process simple and user-friendly, leveraging the same core features from the original concept.

My questions to you are:

1. Does this pivot make sense, based on the problem it aims to solve?

2. Have you faced challenges as a startup or small business owner finding vendors or service providers?

3. Would this kind of platform provide value to you or businesses you know?

4. Do you have any suggestions for validating this pivot further or improving the concept?

I really appreciate any advice or feedback from this community! This is still in the early phase, and I want to make sure I’m heading in the right direction before making big changes.

Thanks in advance for your insights!