The Best Iphone In 2025: Which Apple Smartphone Is Right For You?
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Following our testing of the iPhone 16 series, we break down the best iPhone for your needs and budget.Antonio Villas-Boas/Business Insider
Apple has nine iPhones to pick from, the most we've ever seen. For some, having so many iPhones available complicates choosing the best iPhone. On the other hand, there have never been better options to fit your needs and budget.
Whether your decision-making is based on performance, features, display size, or price, our buying guide can help you choose the best iPhone. Collectively, our tech reviewers have tested and reviewed iPhones since the first model was released 18 years ago in 2007, so you can rest assured of our recommendations. Many of our reviewers also use iPhones daily as personal devices, and we can confidently comment on their long-term use and identify shortcomings.
After extensive testing of Apple's current phones, the iPhone 16 is our top pick as the best iPhone for most people with its combination of performance, new features, and overall value. For those on a budget, we recommend the iPhone 14, which is relatively similar to the iPhone 16 but considerably lower priced.
Our top picks for the best iPhone
Best overall: iPhone 16 - See at Best Buy
Best budget: iPhone 14 - See at Best Buy
Best premium: iPhone 16 Pro and Pro Max - See at Best Buy
Best battery life: iPhone 16 Pro Max - See at Best Buy
Best small size: iPhone SE (2022) - See at Best Buy
Best overall
Based on our testing of Apple's current lineup, the iPhone 16 is the best option for most people after assessing the latest base models' relative performance, features, and overall value.
The iPhone 16 has many new upgrades, including the latest A18 processor, the Action button, and an improved ultrawide camera. It even includes features we'd expect as Pro model exclusives, like the new Camera Control button, macro photography, ray tracing for games, faster MagSafe charging, and support for Apple's new AI suite, Apple Intelligence.
Apple upgraded the iPhone 16 with a new camera design, photo features, the Action button, and the new Camera Control button.Antonio Villas-Boas/Business Insider
The Apple Intelligence suite on the iPhone 16 series shows promise and room for expansion and improvement. Among our favorite features are the convenient Writing Tools for generating and improving prose and summaries for emails and notifications. With iOS 18.2, Apple's official ChatGPT integration also allows you to get better and more accurate answers to your questions when using Siri. Yet, Siri and ChatGPT still feel like two different entities competing for your attention, which somewhat muddles the experience, as it's often unclear whether Siri or ChatGPT will answer your question unless you ask for ChatGPT specifically.
The iPhone 16 is incredibly powerful thanks to the A18 processor, even beating out the iPhone 15 Pro models in testing benchmarks. You won't feel a dramatic difference in day-to-day use if you have a recent iPhone model, but it'll be noticeable if you own an iPhone 12 or older, which is a testament to the iPhone's longevity when it comes to running apps and games. Plus, the iPhone 16's sheer power suggests it'll last even longer than a typical iPhone release before showing signs of slowing down.
In our testing, the new Camera Control button has proven to be a useful shortcut for opening the camera app and snapping a quick photo or video recording. It's especially useful for finely adjusting zoom when holding the iPhone 16 horizontally compared to making imprecise pinch gestures on the display. Otherwise, it's mostly a different method for selecting and controlling other camera functions, like adjusting exposure and depth and switching Photographic Styles and Tones. It's somewhat easy to accidentally swipe the Camera Control button, which frustratingly adjusts whatever function it's set to, but it's still useful overall.
As we note in our guide to the iPhone 16 vs. iPhone 15, the iPhone 16's main camera takes similarly high-quality photos as the iPhone 15, but the newer model supports Apple's new Photographic Styles that can be applied after taking a picture. Thanks to the camera system's new vertical alignment, it can also take spatial photos and videos, which only matters if you or anyone you know has an Apple Vision Pro or a supported AR and VR headset.
The new ultrawide camera is still 12MP, but it captures more light for better quality, especially in low light. It also features autofocus now, which helps enable macro photography for beautiful and detailed up-close shots.
The 60Hz display refresh rate is our biggest complaint with the iPhone 16. We expected an $800 phone released in 2024 to come with a 120Hz display, like the iPhone 16 Pro models, and some of the best budget Android phones that cost as low as $300. Unlike a 120Hz display, animations can appear choppy at 60Hz and deliver a less-than-premium experience.
Nonetheless, the iPhone 16 is Apple's best entry-level model to date thanks to its collection of other high-end features, and you can't go wrong with it.
Read our full iPhone 16 review, and see our guide to the best iPhone 16 cases to protect the phone.
Best budget
Starting at $599, the iPhone 14 stretches the definition of a "budget" option, especially when the iPhone SE (2022) starts at $429. However, the iPhone 14 comes recommended over the iPhone SE because the former offers better value in the long run.
In many ways, the iPhone 14 can be considered a cheaper version of the iPhone 16. Both have 6.1-inch displays and include most of Apple's modern iPhone design and features, like MagSafe, Face ID, an ultrawide camera, and satellite-based safety features.
The iPhone 14 uses the three-year-old A15 Bionic processor, but it still easily runs any app and almost any game perfectly well. Just don't expect it to run the same demanding game titles available in the App Store as smoothly as newer processors. It also doesn't support the major AAA game titles that are supported on the iPhone 16 series.
The iPhone 14 offers what we call the "standard" iPhone experience for $200 less than the iPhone 16.Antonio Villas-Boas/Business Insider
Besides an older processor, the iPhone 14 doesn't include the latest features, like the Action button, the Camera Control button, USB-C charging, and the Dynamic Island. While it doesn't support Apple Intelligence features, like Writing Tools, it can still run the ChatGPT app or most other AI chatbot apps, like Google's Gemini or Microsoft's Copilot. The major difference is these AI chatbots aren't integrated with Siri.
The iPhone 14 is the last to use Apple's 12MP main camera after the company equipped the base iPhone 15 and iPhone 16 series with 48MP main cameras. Still, the iPhone 14 takes very good photos that few will complain about.
For $100 more, it's worth considering the iPhone 15, which does have Dynamic Island, USB-C charging, a better camera, and a newer processor. But, if $599 is your limit, you'll be perfectly happy with the iPhone 14, Apple's best cheap phone.
Read our full iPhone 14 review.
Best premium
The iPhone 16 Pro and iPhone 16 Pro Max are the only Pro options, so the choice depends on your personal size preference and if you need a longer battery life.
Speaking of size, the iPhone 16 Pro introduces a new, larger 6.3-inch display, and the iPhone 16 Pro Max has a new 6.9-inch display. Both iPhone 16 Pro models are slightly larger as a result, though they don't seem significantly bigger due to slimmer bezels around the screens. Those thinner borders also give the iPhone 16 Pro a more premium look and feel than the base iPhone 16.
The iPhone 16 Pro and iPhone 16 Pro Max include truly pro-level photo and video features, and larger screen sizes.Antonio Villas-Boas/Business Insider
The iPhone 16 Pro models run on the latest A18 Pro processor, which is even more powerful than the A18 in the base iPhone 16 models. You might not sense a difference in performance today or even a couple of years after launch. However, the A18 Pro will likely run apps and games more quickly and smoothly in four or more years than the standard A18. It'll surely outperform the iPhone 15 Pro models' A17 Pro chip for Apple Intelligence over time, especially as the AI suite expands with new and more demanding features. If you tend to hold on to your iPhones for four or more years, even as a casual user, buying an iPhone 16 Pro makes sense.
Unlike the iPhone 15 Pro and iPhone 15 Pro Max, which had differing zoom cameras (3x and 5x, respectively), the iPhone 16 Pro and iPhone 16 Pro Max have exactly the same camera specs and features.
For users like hobbyist content creators and professional videographers, the iPhone 16 Pro models' A18 Pro chip powers numerous advanced camera features. If you value 4K videos recording at 120 frames per second (fps) in Dolby Vision; the ProRes, Log, and ACES video recording formats; ProRAW photos, a studio-quality four-microphone system, and fast USB 3 transfer speeds to transfer footage to a computer or external storage device, the iPhone 16 Pro can be an indispensable tool.
Otherwise, while the iPhone 16 Pro models are truly excellent, Apple made it harder for most people to justify buying one over a base iPhone 16 model. All four models in the iPhone 16 lineup now include the Action button, Camera Control button, 48MP main cameras, the Dynamic Island, Apple Intelligence support, and super bright displays, so you don't need to go Pro if those features are all you need.
Still, casual users can enjoy a dedicated 5x zoom camera, a higher-resolution 48MP ultrawide camera, larger screen sizes, and Apple's ProMotion 120Hz display.
Read our full iPhone 16 Pro and Pro Max review, and see our guides to the best iPhone 16 Pro cases and best iPhone 16 Pro Max cases to protect either phone.
Best battery life
Our testing validated Apple's claim that the iPhone 16 Pro Max offers the longest battery life of any iPhone. It ended our battery test with 74% remaining, the highest score for any iPhone we've tested and any phone, period.
The iPhone 16 Pro Max dethrones the iPhone Plus line as the best phone for battery life. The previous record holders for the best battery life were the iPhone 15 Plus and iPhone 14 Plus, which both scored 73%. The iPhone 16 Plus scored 70%, which was somewhat surprising, but it's still a great result.
For context, the best Android phone for battery life is the Google Pixel 9 Pro XL, which also scored 70%.
The iPhone 16 Pro Max outperformed all iPhones (and all phones) we've put through our battery test.Antonio Villas-Boas/Business Insider
If the iPhone 16 Pro Max is out of your budget, you'll find comparable battery life in the iPhone 14 Plus and iPhone 15 Plus, which Apple still offers (though they're incompatible with Apple Intelligence, they don't include a dedicated zoom lens, and don't have pro-level video recording features).
Our battery test is designed to simulate mixed light and heavy usage with three hours of screen-on time. It involves:
- Streaming a YouTube video for two hours.
- Streaming music to a Bluetooth speaker for an hour (with the screen off or always-on display enabled if applicable, without background).
- Two cycles of the intensive 20-minute 3D Mark Wild Life Stress Test.
- Five runs of the Geekbench 6 CPU benchmarking test.
Read our full iPhone 16 Pro Max review, and see our guide to the best iPhone 16 Pro Max cases to protect the phone.
Best small size
Since the iPhone 14 generation, when Apple discontinued its Mini series of iPhones, the iPhone SE (2022) has been the only option for a small iPhone. By default, it's the best small-size iPhone.
With its 4.7-inch display and $429 starting price, the iPhone SE is also the cheapest iPhone you can buy. While it lacks the modern features of other iPhones, it appeals to buyers who want a smaller device and don't mind older but familiar tech, like Touch ID.
Apple's iPhone SE offers entry to the Apple experience and ecosystem for the lowest price.Antonio Villas-Boas/Business Insider
Powering the iPhone SE is Apple's A15 Bionic processor — the same one that's used in the iPhone 13 and iPhone 14 — which is still powerful and fast enough to run any app or game in the App Store. It also supports some of the most popular features on the iPhone, like iMessage and FaceTime, and is compatible with Apple's ecosystem of devices, like the Apple Watch and AirPods.
Our main gripes with the iPhone SE are its short battery life compared to larger iPhones and its comparatively spartan features and design. It has a single camera lens, no MagSafe technology (although it supports Qi wireless charging), no Apple Intelligence support, and a dated design with huge borders below and above the display to accommodate the front camera, earpiece speaker, and Touch ID button. And, the entry model only offers 64GB of storage, which goes fast if you shoot many photos and videos.
While not an ideal long-term solution, if you're dead-set on a small iPhone but want a more up-to-date experience with two cameras and modern features like Face ID and MagSafe, check with your carrier to see if the iPhone 13 Mini is still available or buy one refurbished through Apple.
Apple did not release a new iPhone SE generation with the launch of the iPhone 16 series, but analysts are predicting a new version could launch in early 2025. It's unclear what screen size any coming iPhone SE might have, so don't base your buying decision on unconfirmed reports.
Read our full iPhone SE (2022) review.
Older iPhones that offer sub-par value, even if they're cheap
We don't recommend buying the iPhone 11 or any older model. You might find them refurbished for far less than the iPhone 14, but you won't be getting your money's worth, whatever the price, as they won't last very long in terms of performance or iOS updates for new features and security patches.
If you're looking to spend under the iPhone 14's starting price for a modern-looking iPhone, an iPhone 12 or iPhone 13 can still be worthwhile in refurbished or new condition from carriers, but expect a shorter lifespan for iOS upgrades and support from Apple.
Which is the best iPhone?
In our testing, the best iPhone for most people is the iPhone 16. While the iPhone 16 Pro models are the very best phones Apple has to offer, many people may not find a justification for their high-end features and build quality, given their higher price tags.
Specs | iPhone 16 | iPhone 14 | iPhone 16 Pro | iPhone 16 Pro Max | iPhone SE (3rd Gen) |
Starting price | $799 | $599 | $999 | $1,199 | $429 |
Processor | A18 | A15 Bionic | A18 Pro | A18 Pro | A15 Bionic |
Release date | September 2024 | September 2022 | September 2024 | September 2024 | March 2022 |
Screen size | 6.1 inches | 6.1 inches | 6.3 inches | 6.9 inches | 4.7 inches |
Rear cameras | 48MP main, 12MP ultrawide, 12MP 2x zoom (main camera crop) | 12MP main, 12MP ultrawide | 48MP main, 48MP ultrawide, 12MP 2x zoom (main camera crop), 12MP 5x zoom | 48MP main, 48MP ultrawide, 12MP 2x zoom (main camera crop), 12MP 5x zoom | 12MP main |
Storage | 128GB, 256GB, 512GB | 128GB, 256GB, 512GB | 128GB, 256GB, 512GB, 1TB | 256GB, 512GB, 1TB | 64GB, 128GB, 256GB |
How we test iPhones
We put each iPhone we review through standardized intensive testing.Antonio Villas-Boas/Business Insider
To test iPhones, we use them as if they were our main daily drivers for at least a week, if not longer. That way, we can get an overall sense of their performance, camera quality, battery life, and new features and compare them to our experience with other models within the same generation and previous iPhone generations. We're able to make definitive judgments in such a short amount of time thanks to our extensive experience testing and reviewing iPhones.
We expect the latest iPhones to run as quickly, smoothly, and flawlessly as any of the best phones. To test performance, we run popular and widely used apps and look for any sign of stuttering or slower-than-expected loading times. We also run the Geekbench 6 and 3DMark benchmark tests to see whether new models have higher (or lower) performance improvements than typical year-over-year results.
To test camera quality, we take photos of the same scenes and subjects with each lens and compare the results for different phones. For greater consistency, we've started taking pictures of our typical scenes at the same time and place with all the latest, generationally current phones available in the US.
We also take several, often hundreds, personal photos with iPhones, like those of friends and family, which we aren't comfortable posting in our review for the sake of privacy. However, these photos weigh heavily in our assessments, as they reveal positives and negatives that testing scenes don't, like the ability to capture a clear image of moving subjects and the everyday experience of using the cameras.
For battery life, we put each iPhone through a stress test that simulates a blend of typical casual and intensive daily usage that includes two hours of video streaming at a set brightness, one hour of music streaming while connected to Bluetooth speakers, five runs of the Geekbench 6 CPU benchmark test, and two runs of the 3D Mark Wild Life Stress Test. We then note the remaining battery percentage.
FAQs
Which iPhone has the best camera?
The iPhone 16 Pro models have the best cameras in the iPhone 16 lineup. Although the base iPhone 16's 48MP camera takes comparable photos, the iPhone 16 Pro and iPhone 16 Pro Max's 48MP ultrawide and 5x zoom camera deliver higher quality ultrawide and zoomed photos.
The iPhone 16 Pro's three cameras are more versatile than the base iPhone 16's two, but the iPhone 16 is still multifaceted with its new macro photography and a 2x optical-quality zoom option. While the Pro models have advanced features for shooting photos and videos, the standard iPhone 16 camera system can capture great image quality that should satisfy most users, especially for social media.
Even older iPhone models like the iPhone 14 have great cameras. The "worst" camera may be the iPhone SE, which has a single-lens system, but even that model captures great-looking photos under good lighting conditions.
When is the best time to buy a new iPhone?
There is no objective "best time" to buy an iPhone. However, it can be argued that it's better to buy a new iPhone sooner rather than later after a new iPhone launch. Apple released the iPhone 16 series in September 2024.
With the launch of its latest phones, Apple also retained older models in its lineup and gave several phones a $100 price cut, so you could still buy a worthwhile, new-condition iPhone without shelling out the price for the latest model.
If you need a new iPhone because your current one is broken or not working, the best time to buy a new iPhone is now.
Where is the best place to buy an iPhone?
Carriers tend to have the highest trade-in values for your old phone. We've seen trade-in deals where you can get the latest iPhone for free by trading in an older iPhone.
We've also seen carriers trade significantly older iPhones for the same value as a year-old iPhone around the time a new iPhone is released.
However, carrier deals usually come with restricting conditions, like signing up for expensive higher-tier plans and keeping the phone for three years before upgrading. If you value the flexibility of picking your own plan, changing plans or carriers, or upgrading to a new iPhone whenever you want, you're better off buying a phone outright from the company or a retailer like Amazon or Best Buy.
Some carriers offer programs that let you pay the full price of a new phone in monthly installments, but you'll be locked into the carrier until you pay it off.
Do iPhones need cases?
A naked iPhone undoubtedly looks and feels the best, but one drop from a decent height onto a hard floor can crack any iPhone's back or front glass, so we recommend that iPhone owners use both cases and screen protectors.
Some people accept the risk of damage, and some buy AppleCare Plus for this very reason, which offers unlimited repairs for accidental damage with a $29 fee per incident for back or front glass damage on top of the cost of AppleCare Plus.
However, a case and screen protector combination is the best and most cost-effective way to ensure your iPhone's hardware stays in working order. If you're leaning toward our top pick, the iPhone 16, see our guides to the best iPhone 16 cases and screen protectors to protect the phone and extend its longevity.