Linkedin Statistics By Users, Demographics And Audience Reach

Introduction

LinkedIn Statistics: Nowadays, job posting and searching have become easy. LinkedIn offers millions of job postings by companies all around the world. Job seekers can apply for jobs with a single click in any country they want. Moreover, with the rising popularity of remote work, multiple companies are offering such jobs with the highest salary packages.

However, since people can easily apply for jobs, a single job posting receives thousands of applications, which may reduce the chances of getting hired easily. These recent LinkedIn Statistics will shed some light on the current trends in the market.

Editor’s Choice

• As of today, there are more than 900 million users on the LinkedIn platform around the world.
• Brands or influencers that post every week experience a two times more engagement rate.
• LinkedIn Statistics by Demographics 2024 show that, as of January 2024, 51.5% of the users belonged to the 25 to 34-year-old age group.
• According to a survey by Statista in February 2024, most LinkedIn users (31%) live in large cities, while 21% reside in medium-sized towns and 13% in small towns. 
• As of January 2023, the platform was the third most important social media network for marketers, with 21% of respondents. 
• As of 2023, Rosetta Stone, Babbel, and LinkedIn Learning were the top three leading online education services among Americans, with brand awareness of 61%, 51%, and 45%, respectively.
• The majority of the women who reported receiving romantic or inappropriate messages received those occasionally (monthly), representing 30.23%. 
• As of 2024, LinkedIn has 76% brand awareness, 23% popularity, and 22% usage. There are 18% loyal users who are active on the platform regularly. Around 18% of Americans were buzzing about LinkedIn. 
• In the USA, in 2023, 55% of LinkedIn users have a high monthly household income. In addition, 29% of users belong to middle-income households, while 16% belong to low-income households.
• According to LinkedIn Statistics 2024, the United States of America had the largest audience size as of January 2024, contributing 220 million. 

General LinkedIn Statistics

• As of today, there are more than 1 billion users on the LinkedIn platform around the world.
• The average open rate of sponsored InMail messages is 52%.
• 91% of leaders prefer LinkedIn for professional content. 
• According to LinkedIn Statistics, the platform is considered the most effective for B2B advertising.
• 62% of B2B prospective consumers are likely to respond to those salespeople who connect with them.
•  According to 79% of B2B marketers, LinkedIn is the best source for finding leads.
• Every week, LinkedIn generates more than 9 billion impressions for posts and videos around the world.
• LinkedIn Statistics show that posting every week will have a faster growth rate, contributing 7x.
• As of June 2023, 29% of women and 69% of men were employed in technical roles worldwide. 
• In addition, LinkedIn is a male-driven brand, with 56.4% of its employees being male and 43.6% being female.
• Every week, around 49 million individuals search for Jobs on LinkedIn. 
• Around 134.5 million audiences, which makes up 16.2% of total users, are active daily on the platform.
• Around 9 million LinkedIn users have creator mode accounts.
• LinkedIn Statistics show that 3 million users post on the platform weekly, and 2 million posts, articles, and videos are published daily. 
• 45% of the article readers are working in C-level positions, VPs, Directors, and managers.
• LinkedIn live streams have a 437% year-on-year increase in total views.
• 2% of users on the platform have yet to join any group.
• The United States, India, Brazil, the United Kingdom, and France are, respectively, the leading countries for the highest traffic on LinkedIn within the last six months, including 2024.

By Recruiting

• Every 60 seconds, six people are hired on LinkedIn profiles from around the world.
• Every second, 77 people send applications on LinkedIn, which makes 6,646,400 applications per day.
• 67% of hiring managers agreed that people hired through LinkedIn are of high quality.

By Engagement Rate

• Brands or influencers that post every week experience a two times more engagement rate.
• Furthermore, posts that include links are likely to receive 45% more engagement.
• LinkedIn pages that contain complete information are 30% more likely to get views.
• LinkedIn Statistics show that the platform has a 7.2% visitor-to-lead conversion rate.
• LinkedIn InMail has, on average, a 300% response rate compared to general email.
• Content that is published along with images received 2x more engagements than those without it. 
• Compared to regular videos, live streams are more popular in terms of engagement. 

Countries Based On LinkedIn Audience Size

(Reference: statista.com)

According to LinkedIn Statistics 2024, the United States of America had the largest audience size as of January 2024, contributing 220 million. India and Brazil contributed 120 million and 68 million, respectively. China, the United Kingdom, France, Indonesia, Canada, Mexico, and Italy had the highest number of users.

LinkedIn Brand Profile In The USA

(Reference: statista.com)

As of 2024, LinkedIn has 76% brand awareness, 23% popularity, and 22% usage. There are 18% loyal users who are active on the platform regularly. Around 18% of Americans were buzzing about LinkedIn. 

By Demographics

By User Education

(Reference: statista.com)

As per LinkedIn Statistics by Demographics 2023, 33% of users have a bachelor’s degree or equivalent, 26% have a master’s degree or equivalent, 15% have technical or vocational training, and only 6% and 2% have gained doctoral degrees and secondary education, respectively.

By Income

(Reference: statista.com)

In the USA, in 2023, 55% of LinkedIn users have a high monthly household income. In addition, 29% of users belong to middle-income households, while 16% belong to low-income households.

By Age Group

(Reference: statista.com)

LinkedIn Statistics by Demographics 2024 show that, as of January 2024, 51.5% of the users belonged to the 25 to 34-year-old age group. Furthermore, 24.7% of the age group was between 18 and 24 years old. 2% and 3.7% of users were aged between 35 and 54 and 55 years and above.

By Generation

(Reference: statista.com)

As of September 2023, in the USA, 47% of LinkedIn users were millennials. 29% of the audience were Gen X, while 15% belonged to Gen Z. 10% of users were Baby Boomers. 

By Urbanity

(Reference: statista.com)

According to a survey by Statista in February 2024, most LinkedIn users (31%) live in large cities, while 21% reside in medium-sized towns and 13% in small towns. Only 9% of audiences were found to be living in rural areas. There are 26% of users living in cities with more than 6 million inhabitants collectively.

LinkedIn Workforce By Ethnicity

(Reference: statista.com)

LinkedIn’s workforce includes most Asian individuals, representing 40.7% of the total employees. In addition, white ethnicity people also have a majority, contributing 36.4%. However, other races include less than 10% of the workforce, with Latino, black, multi-racial, and other ethnicities. On the other hand, 5.7% of employees have not disclosed their background. 

Social Network Usage By Brand In The USA

(Reference: statista.com)

In the USA in 2023, the top 3 social networks by usage were Facebook, YouTube and Instagram. However, LinkedIn is one of the top 10 most-used social networks in 2023 with a 20% usage rate. 

Leading Social Media Platforms In The USA

(Reference: statista.com)

As of 2023, in the USA, LinkedIn was one of the top 10 leading social media networks by brand awareness, representing 76%. However, YouTube, Facebook, and Instagram were the top 3 brands with more than 90% brand awareness.

Significant Incidents Of Data Breach Worldwide

(Reference: statista.com)

In November 2023, LinkedIn faced the biggest data breaches, affecting 11.46 million user accounts. In the same list, other companies with significant data breaches in 2023 include Chitai-Gorod, Book24, Gloria Jeans, SberSpasibo, and Duolingo.

Percentage of Women Receiving Inappropriate LinkedIn Messages

(Reference: statista.com)

In the USA, around 91% of women received romantic or inappropriate messages on LinkedIn in May 2023. However, only 9% of women said the opposite.

Share Of Women Receiving Inappropriate Messages By Frequency

(Reference: statista.com)

The majority of the women who reported receiving romantic or inappropriate messages received those occasionally (monthly), representing 30.23%. Unfortunately, 24.39% of women in the USA said they received it very often (daily or every other day). On the other hand, 17.01% rarely reported receiving such messages, while 20.8% reported such events weekly. 

Most Important Social Media Platforms For Marketers Globally

(Reference: statista.com)

According to LinkedIn Statistics, as of January 2023, the platform was the third most important social media network for marketers, with 21% of respondents. Facebook and Instagram are recorded as the leading social media platforms for marketers, with 45% and 22% votes, respectively.

Leading Online Education Services By Brand Awareness

(Reference: statista.com)

As of 2023, Rosetta Stone, Babbel, and LinkedIn Learning were the top three leading online education services among Americans, with 61%, 51%, and 45% brand awareness, respectively. Other well-known platforms include Duolingo, Khan Academy, Coursera, Harvard Extension School, MasterClass, Stanford Online, and Skillshare.

Leading Social Media Websites By Share Of Visits

(Reference: statista.com)

In the USA, as of 2023, the majority of the users went to Facebook, with the highest traffic contributing 49.9%, followed by Instagram at 15.85% and Pinterest at 14.69%. X, YouTube, and Reddit showed comparatively more website traffic than LinkedIn and Tumbler, with only 0.62% and 0.36% share, respectively.

Countries With Highest LinkedIn Audience Reach

(Reference: statista.com)

As of January 2024, the Cayman Islands, Bermuda, and U.A.E recorded the highest LinkedIn audience reach with 112.3%, 109.8%, and 100.4%, respectively. U.S. Virgin Islands, Andorra, Iceland, Netherlands, USA, and Singapore were the top 10 countries in the same segment.

LinkedIn: Mastering The Platform For Career Success

LinkedIn continues to reign supreme in the professional networking world in 2024. Let’s dive into the latest trends, explore why it’s the go-to platform for jobs, and equip you with strategies to stand out.

Top LinkedIn Trends In 2024

• Amp Up Your Brand and Social Selling: This year is all about building a strong online presence. Share your expertise, engage in discussions, and showcase your achievements. It’s about becoming a trusted source in your field, which can attract potential employers and clients.
• Community Power: LinkedIn groups and communities are thriving. Join relevant groups to connect with like-minded professionals, participate in discussions, and learn from others. This is a fantastic way to expand your network and establish yourself as a thought leader.
• The Rise of AI and Smart Content: Expect LinkedIn to leverage AI for a more personalized experience. Content recommendations will be tailored to your interests, and features like smart summaries may appear, giving you the gist of articles quickly.
• Short-Form Video Takes Center Stage: Just like other platforms, short, engaging videos are capturing attention on LinkedIn. Share quick tips, industry insights, or behind-the-scenes glimpses to connect with your audience on a deeper level.
• Rise of the LinkedIn Micro-Influencer: Individuals with niche expertise and engaged followings are becoming valuable assets. Companies may partner with them to promote content or reach targeted audiences.
  

Why LinkedIn Is King For Jobs

LinkedIn offers a unique blend of features that make it the top choice for both job seekers and employers:

• Targeted Reach: Job postings are tailored to specific skills and experience, ensuring a good fit for both parties.
• Extensive Network: With millions of professionals on the platform, the chances of finding the right candidate or the perfect job are significantly higher.
• Credibility and Reputation: LinkedIn profiles showcase a candidate’s experience, skills, and endorsements, fostering trust and credibility for both employers and job seekers.

Free vs. Paid Features On LinkedIn

LinkedIn offers a robust free service with features like:

• Building and editing your professional profile
• Connecting with colleagues and classmates
• Searching for jobs and companies
• Joining industry groups and discussions

Upgrading To A Premium Membership Unlocks Additional Benefits:

• Advanced People Search: Filter candidates or potential employers based on specific criteria.
• InMail Messages: Send direct messages to anyone on LinkedIn, even if you’re not connected.
• Job Insights: See how you stack up against other applicants and get insights into salary ranges.
• Premium Profile Badges: Highlight your accomplishments and skills with badges like “Top Skill” or “Course Completion.”

Premium Membership Costs (as of April 2024):

• LinkedIn Premium Career: ~$29.99/month
• LinkedIn Business: ~$59.99/month
• LinkedIn Sales Navigator: ~$89.99/month

LinkedIn’s Winning Strategies

Several key strategies have cemented LinkedIn’s position at the top:

• Focus on Professional Networking: It’s a platform designed specifically for career development and professional connections.
• Content is King: LinkedIn prioritizes high-quality content that educates, informs, and engages users.
• Prioritizing User Experience: Features like personalized recommendations and AI-powered tools make using LinkedIn efficient and valuable.
• Mobile-First Approach: The platform is optimized for mobile devices, allowing users to stay connected on the go.

Grab Hiring Manager Attention: Job Application Tips

Here’s how to make a strong impression when applying for jobs on LinkedIn:

• Optimize Your Profile: Use relevant keywords throughout your profile to ensure you show up in searches. Tailor your summary and experience sections to the specific job you’re applying for.
• Craft a Compelling Cover Letter: Don’t rely solely on the generic “Apply” button. Write a personalized cover letter highlighting how your skills and experience align with the job requirements.
• Network, Network, Network: Use LinkedIn to connect with people at the company you’re interested in. Reach out with a polite message requesting informational interviews or simply expressing your interest in the company.
• Engage with Company Content: Follow the company page, like, and comment on its posts to demonstrate your genuine interest in its work.

By following these trends and tips, you can leverage LinkedIn’s power to advance your career in 2024 and beyond. Remember, it’s an ongoing process. Stay active, engage with your network, and continuously update your profile to showcase your evolving skillset.

Conclusion

In conclusion, LinkedIn Statistics show how the company is leading the job search market worldwide. Hiring professionals agree with how flexible the platform is in hiring the perfect applicant according to the requirements. Not only this but it is also stated that hiring from LinkedIn gives them a talented workforce compared to the non-LinkedIn hiring process.

Brands can connect with potential customers and increase their sales and revenue. Moreover, the LinkedIn Learning platform helps many professionals improve their skills and promote their careers to the next level through certificate courses. There is no doubt that LinkedIn has been, is, and will continue to lead the digital job search and hiring market in the world.