Logan Finance Promotes Sarah Gonzalez to Chief Innovation Officer

HousingWire Vanguard Sarah Gonzalez has taken on a new role at Logan Finance Corporation as chief innovation officer. Gonzalez formerly served as Logan’s chief operating officer, a position she started in February 2024. Before joining Logan, Gonzalez served as president and COO at Panorama Mortgage Group.

Gonzalez has a 25-year background in operations and leadership roles, including serving as chief operating officer at First Guaranty Mortgage Corporation, senior vice president of strategic business operations at Stearns Lending, and vice president of correspondent operations at Nationstar Mortgage.

Gonzalez is also co-founder and Vice Chair of the Women of ALICE, a non-profit dedicated to supporting women in financial services. Gonzalez also sits on the Lender Member Board of Directors and is the 2025 Vice Chair-elect for The Mortgage Collaborative.

HousingWire recognized Gonzalez as a Vanguard in 2020 and she has been a frequent speaker at HousingWire events, including at the HousingWire IMB Summit in 2024, where she spoke on the topic of innovative products that lenders were exploring. Logan offers a range of non-QM products, including DSCR, AUS jumbo and bank statement loans.

“At Logan, we have an extreme focus, about 99.5% of our business, is non-QM,” Gonzalez said on the panel. “We’re seeing a real opportunity for folks to have access to these types of loans that don’t necessarily fit into a conventional product like Fannie Mae or Freddie Mac may offer. We’re predominantly focusing on non-QM and we feel like we’ve gotten really good at it and we want to do those products because we do them really well.  

“The other thing too is pricing. Our DSCR products are highly competitive with other products out there, so even if they do qualify, they may still want to go with a non-QM product just because the pricing is better, since non-QM pricing is based on risk.”