Real Estate Postcards: The Best Ideas, Examples And Producers For 2025

Believe it or not, good old-fashioned postcards are still one of the most effective real estate marketing strategies. Even though most agents focus their marketing efforts online, people start thinking about finding a real estate agent well before they hit “ENTER” on their first Google search.

In fact, the average home-buying process takes about 10 weeks. Knowing this, real estate agents should always find friendly, conversational ways to stay on their potential clients’ minds year-round. That way, whenever someone is ready to reach out, they know exactly how to find you.

An effective real estate postcard puts the right message in front of the right prospect at the right time. As a bonus, postcards can also serve as a heartfelt extension of your gratitude for the working relationship with past clients.

Top places to order real estate postcards & find attractive templates

In today’s digital-first world, a postcard with a handwritten note can create a memorable impression. But where do you start? Don’t worry; we’ve got you covered. You can use these providers to help you design and send real estate postcards:

Top places to order real estate postcards & find attractive templates

Best overall postcard provider

Corefact

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VISIT

Best for affordable postcards with no minimum order

Wise Pelican

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Best for affordable DIY postcard templates

Etsy

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Best for automated handwritten postcards

Handwrytten

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Top places to order real estate postcards & find attractive templates

Best overall postcard provider

ProspectsPLUS!

VISIT

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Best for affordable templates

Etsy

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Best for trendy design templates

Coffee & Contracts

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Best for automated handwritten postcards

Addressable

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Our favorite real estate postcard ideas + examples for 2025

Now let’s explore some of the most effective real estate postcard ideas for 2025. We also include tips to ensure they reach the right prospects with the right message at the right time.

Holiday real estate postcards

Labor day postcard from Corefact

Thanksgiving postcard from Wise Pelican

“Cheers” holiday postcard from Corefact

Memorial Day postcard from Wise Pelican

Holiday real estate postcards are a heartwarming and effective way to connect with your clients and prospects during special occasions. These real estate mailers are designed to spread holiday cheer, express gratitude and maintain a personal touch among your network. 

Target audience

Holiday real estate postcards are suitable for anyone in your sphere of influence, including current clients, past clients, prospects and even colleagues. They are a versatile tool for strengthening relationships and building goodwill during festive times. Keep in mind that not everyone on your contact list may celebrate the same holidays.

Marketing tip

To make holiday postcards stand out, embrace festive themes and visuals that capture the spirit of the holiday season. Incorporate holiday colors, decorations and imagery related to the specific occasion. Use warm and heartfelt messages that convey your best wishes to recipients.

Open house postcards

Open house postcard from Wise Pelican

Open house postcard from Agents Assemble on Etsy

Open house postcard from Agents Assemble on Etsy

Open house postcards are a valuable tool in the real estate agent’s arsenal, designed to draw prospective buyers and sellers to your property listings. These postcards are strategically sent out before a scheduled open house event, typically a week or so in advance. The goal is to generate buzz and excitement around the property, increasing the chances of attracting interested parties.

Target audience

Open house postcards are tailored for potential homebuyers in the area and can also be sent to your sphere of influence, inviting them to share the opportunity with their contacts.

Marketing tip 

Visuals are everything. Make sure your open house postcards are visually appealing, showcasing high-quality images of the property. Highlight key selling points and provide clear details about the date, time and location of the open house. Consider offering a unique incentive, such as refreshments or a special tour, to entice potential buyers to attend.

Just Sold postcards

Just Sold postcard from Real Estate Template Co on Etsy

Just Sold postcard from Wise Pelican

Just Sold postcard wth QR code from Corefact

Just Sold postcard with QR code from Agents Assemble on Etsy

Just Sold postcards are a powerful way to celebrate your recent successes and keep your brand top of mind in the real estate market. These postcards are sent out after a successful home sale, showcasing the property that has just changed hands. They serve multiple purposes, such as acknowledging your accomplishment, providing social proof of your expertise and potentially attracting new clients in the same neighborhood.

Target audience

Just Sold postcards are primarily intended for homeowners in the neighborhood where the property was sold. That way, you’re the first person they think of when they want to sell their houses. You can also send Just Sold postcards to your past clients and sphere of influence to demonstrate your success, inform your community about changes in the market and prompt referrals.

Marketing tip

Don’t be afraid to brag a little! Highlight key details of your recent sale, including the sale price, closing date and your role in the transaction. Remember — community members like to stay abreast of property values, so divulging these details also provides them with a solid service. Personalize the message to express your gratitude and kudos to the client (the new homeowner) and emphasize your commitment to delivering results.

Just Listed postcards

Just listed postcard from Wise Pelican

Just Listed postcard with QR code from Agents Assemble on Etsy

Luxury Just Listed postcard from Wise Pelican

Just Listed postcard from Corefact

Just Listed postcards are designed to create excitement and interest around a property that has recently been listed for sale. They are typically sent out as soon as a new listing hits the market, aiming to capture the attention of potential buyers who may be seeking a home in that area.

Target audience

Just Listed postcards are primarily for prospective homebuyers looking in the specific neighborhood or area where the property is listed. They can also be shared with your sphere of influence to keep them informed about your latest listings.

Marketing tip

Use vivid, descriptive language. Help the potential new owner imagine themselves living life inside a fabulous new home. Feature high-quality images of the property’s exterior and interior, along with essential details like the property’s features, location, school district and price. Don’t forget to convey the property’s unique selling points and encourage inquiries from interested parties. Now’s the time to mention those walk-in closets, picturesque balconies and heated pools!

Agent introduction postcards

Agent introduction postcard from Agents Assemble on Etsy

Agent introduction postcard example from Wise Pelican

Agent introduction postcard from Corefact

Agent introduction postcard from Corefact

New agent postcards are essential for real estate professionals who are just starting their careers or have recently joined a new brokerage. These postcards introduce you to your target audience, establish your presence in the industry and build trust with potential clients.

Target audience

New agent postcards are intended for individuals in your sphere of influence, local residents and potential clients who may not be familiar with your background. They can also be distributed to your network within the real estate industry.

Marketing tip

When creating new agent postcards, showcase your commitment, enthusiasm and dedication to your clients. Share a bit about your background, training and what sets you apart as a real estate agent. Highlight any unique value propositions or specialties you bring to the table. People like to put a face with a name, so include a picture of yourself if you can!

Sphere of influence (SOI) postcards

Market update postcard from Wise Pelican

SOI market update postcard from Corefact

SOI postcard from Agents Assemble on Etsy

SOI postcard from Corefact

Market shift SOI postcard from Corefact

Personal sphere of influence postcards are a valuable tool for maintaining and nurturing relationships with your existing network. They help you stay top of mind with friends, family and acquaintances who may require your real estate services or refer clients to you in the future.

Target audience

These postcards are exclusively for your personal sphere of influence, which includes friends, family, colleagues and past clients. They are a means to strengthen your relationships and encourage referrals.

Marketing tip

Be yourself. The key to successful personal sphere of influence postcards is maintaining a personal and authentic connection. Share updates about your life, career achievements and valuable real estate insights. And don’t forget to invite recipients to share their latest news with you, too.

Past client postcards

Curated market report postcard from Wise Pelican

Valentines Day postcard from Wise Pelican

Merry After Christmas postcard from Wise Pelican

Women’s Day postcard from Wise Pelican

Mothers Day postcard from Wise pelican

Past client postcards help nurture your client relationships and encourage repeat business and referrals. They serve as a way to express gratitude for their trust in your services and remind them of your continued availability as their real estate expert.

Target audience

Past client postcards are exclusively for individuals who have previously worked with you as their real estate agent. They are designed to strengthen your bond with these clients and encourage referrals.

Marketing tip

Express gratitude with a three-part, “value sandwich.” Write your message in this order:

1. Share appreciation for their business in the past.
2. Slide the “meat” (a piece of helpful information) into the middle of your message. Include updates on the real estate market, community news or home maintenance tips.
3. Finally, end with your willingness to assist with any future real estate needs and your most recent contact information so that they can stay in touch.

Referral postcards

Referral request postcard from Corefact

Referral postcard from Market Dwellings

Real estate referral postcard from Corefact

We all have to lean on our network sometimes. Thankfully, word-of-mouth referrals are often the most effective marketing strategy out there, with at least 43% of buyers reporting that they used an agent based on a recommendation from a friend. Referral postcards are a critical part of your real estate marketing strategy, as they can help you expand your client base through word-of-mouth recommendations. These postcards can either express gratitude for a referral you’ve received or ask your existing clients for one.

Target audience

Referral postcards can be sent to your current clients who have referred others to you or to clients who have recently completed a successful transaction with you and are likely to provide referrals.

Marketing tip

For thank-you referral postcards, express sincere appreciation for the referral received and acknowledge the value of referrals in your business. For referral request postcards, politely ask your satisfied clients to refer friends, family or acquaintances who may benefit from your services.

Tips to optimize real estate postcards

No matter how sincere your postcards and greetings may be, real estate marketing is a competitive endeavor, with agents constantly vying for the attention of potential clients. Here are some essential tips for making the most of your real estate marketing efforts:

Target the right audience

One of the first steps in successful postcard marketing is defining your target audience. Who are you trying to reach? Are you aiming for your existing database of clients or your sphere of influence, which is broader and includes your colleagues, friends and personal affiliations? 

In contrast, direct mail campaigns, known as “farming,” can also be effective with the right intention. To succeed, carefully select an area in which you want to work or have connections and maintain consistent monthly mailings for a long enough period of time to test the efficacy of your campaign. 

Whatever route you choose, budget wisely to cover the cost of the campaign and craft content that positions you as a trusted neighborhood expert. 

Using a customer relationship management (CRM) system can help you organize and segment your contact list accordingly. By tailoring your postcards to the right audience, you can increase their relevance and impact. 

Use specific language for buyers vs. sellers

Real estate postcards should speak directly to your audience’s needs and interests. When communicating with potential buyers, your language should focus on their aspirations and the benefits of homeownership. In contrast, when addressing sellers, emphasize your ability to market their property effectively and achieve the best possible sale. Tailoring your message to the recipient’s role in the real estate transaction demonstrates empathy, understanding and expertise.

Timing is everything

The timing of your postcard campaigns can significantly impact their effectiveness. For example, sending Just Listed postcards shortly after a property hits the market can generate excitement and attract potential buyers. Similarly, sending holiday greetings or seasonal messages can help you stay top of mind with your sphere of influence. Consistency in timing also plays a crucial role in building brand recognition and trust.

Craft compelling CTAs and headlines

The success of your postcard campaign will hinge on the strength of your Calls to Action (CTAs) and headlines. Your CTA should encourage recipients to take a specific action, such as visiting your website, attending an open house or contacting you for more information. Write the copy, choose the photos and time the mailing with the intended CTA in mind.

Meanwhile, effective headlines should grab attention and pique curiosity. If you need assistance in crafting compelling CTAs and headlines, consider utilizing platforms like Fiverr, where you can find talented freelance writers to assist you in creating attention-grabbing content.

Include the right information 

Start with the basics

Every real estate postcard should include essential information that helps recipients identify you and your services.

1. Your headshot
2. Contact details (phone number, email, website)
3. Necessary disclosures (such as those required by the National Association of Realtors). 

These details establish your professionalism and provide easy access for potential clients to reach out to you.

Get more specific

In addition to the basics, consider including more specific information on your postcards. For instance, you can highlight recent accomplishments, like successful sales or industry awards. Also consider sharing insights about the local real estate market, showcasing your expertise and positioning yourself as a trusted source of information.

You can also create a signature message that aligns with your personal brand. For instance, if you are known as the go-to real estate agent for luxury properties, consider highlighting high-end property features, like temperature-controlled wine cellars, fireplaces, saltwater pools and multi-car garages. However, if you are known for selling to families, feature information like school districts. 

Prioritize design

Perhaps one of the most critical aspects of real estate postcards is their design. A well-designed postcard can captivate recipients and convey professionalism. To enhance your design capabilities, you can utilize design tools like Canva, which offers user-friendly templates for creating visually appealing postcards. It’s also worth considering outsourcing design work to professionals who specialize in real estate marketing materials. 

Best tools to create & send real estate postcards

Now that you know what types of postcards to send and who to send them to, it’s time to talk creation. We’ve rounded up the best tools to help you create and send postcards.

Corefact

Starting Price: 50 cents per postcard

Referral request postcard from Corefact

Agent introduction postcard from Corefact

Track your property’s value postcard from Corefact

Pros & Cons

• High-quality mailers
• Memorable printed assets
• Dashboard to track campaign results

• Pricing is slightly higher than Wise Pelican

Corefact is a specialized platform designed to assist real estate professionals in creating and sending effective postcards for their marketing efforts. While it has templates and services for business cards, magazines and door hangers, it also has wonderful options for real estate postcards. The company offers both customizable templates and the ability to upload your own designs. You can also customize your mailing list according to demographics, geography or lifestyle.

Visit Corefact

Wise Pelican

Starting Price: 30 cents per postcard
(no minimum order)

Pros & Cons

• Wide variety of postcard templates
• No minimum order
• Affordable pricing compared to Corefact

• No integrated campaigns

Wise Pelican is an affordable direct mail provider that offers a wide variety of postcards for marketing, farming and staying top of mind. Wise Pelican’s postcards are eye-catching enough to stand out in a prospect’s mailbox but professional enough to work for any brand. They offer templates for any marketing need, including just listed, just sold and automated home valuations. Agents and brokerages praise Wise Pelican’s affordable pricing and pre-designed templates for major brokerages such as Keller Williams and Compass. While their campaigns might not be as sophisticated as Corefact’s, they are far more affordable and are offered with no minimum order.

Visit Wise Pelican

Etsy

Starting Price: $1 per postcard template

Just Sold postcard from Real Estate Template Co on Etsy

Open house postcard from Agents Assemble on Etsy

Open house postcard from Agents Assemble on Etsy

Pros & Cons

• Wide variety of postcard templates
• Customizable real estate postcard templates
• Affordable pricing

• Templates must be edited in Canva
• No mailing options – templates only

Etsy is a massive online marketplace that empowers real estate professionals to create eye-catching postcards and other marketing materials with ease. It offers customizable templates specifically tailored for real estate postcards, making it a valuable tool for agents looking to craft visually appealing promotional materials.

Whether you’re promoting a new listing, showcasing your brand or engaging with potential clients, Etsy sellers like Agents Assemble, Market Dwellings and Real Estate Template Co provide templates to create professional and visually striking real estate postcards.

Visit Etsy

Handwrytten

Starting Price: $3.25 per card

Pros & Cons

• High reported response rate
• Real-time lead tracking, thorough campaign performance analysis,
• Customizable with personalized images, headshots, logos and QR codes

• New, limited information
• Variable pricing

Can a robot help you write handwritten notes? Turns out — yes. With an advertised response rate that’s 10 times better than normal postcards, Handwrytten’s handwritten cards are designed to change the game. The robotic technology uses a blend of AI and your authentic handwriting to move a real blue ballpoint across the page. The result? Personalized notes, indistinguishable from human handwriting, at scale, helping you foster genuine connections with lots of people.

The platform is also customizable, letting agents create cards and target specific homeowner lists. It may sound a little out there, but Handwrytten’s approach is worth exploring.

Visit Handwrytten

The full picture

Real estate postcards have stood the test of time as a tangible marketing tool, even in an increasingly digital world. As the market landscape evolves, professionals need to adapt and innovate their strategies. By targeting your audience, using specific language, timing your campaigns effectively, crafting compelling CTAs and headlines, including essential information and prioritizing good design, you can maximize the impact of your postcard marketing efforts. Hopefully, you can customize these recommendations to your brand, ensuring that your direct mail marketing efforts stay relevant and effective in 2025 and beyond.

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