New

Mind-bending Creativity: 70 Surreal Fusions By Dudi Ben Simon

Israeli artist Dudi Ben Simon masterfully transforms the ordinary into the extraordinary, turning the world into his creative playground. With a keen eye for illusion, he blends everyday objects and photographs into unexpected compositions that challenge perception and invite a second glance.

His art is deceptively simple yet profoundly thought-provoking, delivering its message in an instant—no lengthy explanations needed. Humor, surprise, and curiosity lie at the heart of his work, making the familiar feel fresh and the mundane, magical.

Each of his creations serves as a playful reminder that creativity is all around us—you just have to see the world a little differently.

More info: Instagram

#1

Image credits: dudi ben simon

#2

Image credits: dudi ben simon

#3

Image credits: dudi ben simon

In an interview with Bored Panda, Dudi Ben Simon revealed that his creative process begins with a spark—an unexpected connection that captures his curiosity. It could be a photo in a magazine, an object on his desk, or a striking design, shape, or color that stands out.

Sometimes, ideas come effortlessly; other times, they unfold slowly over time. But once something intrigues him, he studies it closely, allowing inspiration to take shape until the vision becomes clear.

#4

Image credits: dudi ben simon

#5

395857478_1081541813207724_5083467873425

Image credits: dudi ben simon

The artist follows two main principles: he makes sure to maintain the original appearance of the objects so that the viewers can recognize them, and then adds a twist which introduces a new perspective.

"For instance, in one of my works, I positioned a chocolate croissant on a belt. You can recognize the pastry and the belt, and there is an added element - the belt looks like the chocolate stripes on the croissant, so it seems the chocolate is made from a belt…" Dudi explained.

#6

Image credits: dudi ben simon

#7

Image credits: dudi ben simon

Minimalism is at the heart of Dudi's work, driven by his belief that a story is most powerful when stripped of unnecessary distractions.

"This is a principle I also apply in my day job. I work as a senior creative in an advertising agency," he said.

"I am developing ads where creativity must be straightforward, and easy to understand so to capture the audience quickly before they move on to the next ad," the artist added and noted that people should immediately grasp the concept without distractions.

Dudi believes that by stripping down to the bare essentials, his compositions allow the narrative to unfold naturally.

"Minimalism ensures no detail distracts from the core story," he added.

#8

Image credits: dudi ben simon

#9

Image credits: dudi ben simon

When asked about how he comes up with ideas, Dudi noted that in his works, he is always looking for the detail, the feature that could be developed further while maintaining the original essence.

"Sometimes, a series emerges from a single successful work, like my work on the exploration of office items," Dudi explained.

"These series began with a paper clip and expanded to include pins, staples, and perforator. Each variation builds on the previous and brings new layers to the concept," he added.

Dudi's works align with the concept of ‘readymade’, which involves using everyday objects outside of their original context to convey a new meaning.

And even though his works share some surreal qualities in how he transforms the familiar into the unexpected, Dudi doesn't directly identify himself as a Surrealist artist.