Brands Won Bragging Rights In 11 Categories During The New Product Showcase Awards
World Pet Association handed out honors in 11 categories Wednesday during the New Product Showcase Awards on the Show Floor Talks Stage. This year’s judges — 2024 PETS+ America’s Coolest business owners — judged entries based on a variety of criteria, including product innovation, aesthetic and packaging qualities, sustainability, and alternative approaches for optimum pet wellness, among others.
From left to right: Daniel Haarburger, founder/CEO and Avrum Elmakis, president of Woof Dog Products.
The SUPERZOO 2024 New Product Showcase winners are:
POINT OF PURCHASE
1st Barkworthies Hickory Smoked Floor-Stand Display | Runner-up Polkadog Floor Display
DOG & Judges Award for New-to-Market Pet Product
1st The Pupsicle by WOOF
DOG
Always Full Pet Water Bowl
CAT
1st Choolip Berry Good Milk
Runner-up
INPET cat health status-tracking device by The Little Cat Co., Ltd.
AQUATICS
1st TMC Kreisel Jellyfish Aquarium Series | Runner-up Fluval Liv
FARM & FEED
1st Lafeber-Pumpkin Spice Nutri-Berries
Runner-up Full Moon, Spot Farms, FlockLeader Freedom Fly
HERPTILE
1st Zoo Med’s Gourmet Tortoise Food Crumbles
Runner-up Zoo Med’s Isopop Food by Zoo Med Laboratories
Accessories & Gifts
1st The Paws Coloring Bandana
Runner-up PawzNDogz LuvMyFido Collection
Small Animal
1st Nibble Peapods Chew Toy by Chongqing Pet Union Biological Technology Co. Ltd.
Runner-up Happy Habitats Tiny Treats
BIRD
1st Volkman Pet Products Buggy Buffet
Runner-up Lafeber-EmerAid Pumpkin Spice Nutri-Berries
Grooming
1st Bugalugs Pet Care Oatmeal No Rinse Paw Cleaner
Runner-up Uproot Clean Uproot 7-1 Pet Grooming Kit
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