Easter Falls 20 Days Later In 2025 — Plan For That Revenue Shift!

Feb. 2-8

MARKETING Pitch a “Top 10 Gifts for Your Furry Valentine” story to local TV stations. For best results, find on social media the reporters who most often do these types of live remotes, then scroll back for a mention of their pets. Put together a gift bag for each with the list and one of the items, with a card addressed to the reporter and their pet. That will get their attention! As will a mention of your Kissing Booth photo set if you have one.

BUYING Have you registered for Global Pet Expo yet? Booked your travel? Get on it! The show happens March 26-28 in Orlando, FL.

Feb. 9-15

FINANCES Focus on your finances in February, advises Victor Santucci of Garden State Pet Center in Audubon, NJ: “Review your financial statements from the previous year (income, expenses and profit margins), identify any areas where you can reduce costs, and get your tax documents ready.”

OPERATIONS If you offer boarding, send reservation and policy reminders to those booked for Spring Break weeks with the goal of streamlining check-in. Still have spots available? Blast those to your client base to ensure a full facility during this highly profitable season.

Feb. 16-22

EVENTS Jeffrey Jensen of Four Muddy Paws in St. Louis, MO, points out that Easter will be much later this year, on April 20 — compared to March 31 in 2024. “You’ll want to add activities and events in March to offset last year’s pre-Easter sales” in March. Speaking of the holiday, Kaye Busse-Kleber of Bark On Mulford in Rockford, IL, reminds you to book your Easter Bunny and photographer early so you’ll be all set for in-store sessions, like the one shown here at the former Natural Pawz in Houston, TX, starring Spot the PETS+ Boston Terrier.

Feb. 23-Mar. 1

INVENTORY Combine two important tasks, like Dana Julian of Furbaby Boutique in Holly, MI: “I do a full inventory and deep clean in February. While we spot-check inventory counts throughout the year, I like doing one complete count, put hands on every item and clean while we go. It also gives us a chance to look for damage, rodents and bugs.”

SECURITY While we’re on the topic of spring cleaning, plan yours around a community shredding event. Government agencies offer free document shredding several times a year. Take advantage to reduce your identity theft risk.

Mar. 2-8

EDUCATION If you offer such services, be sure to log on for Pet Sitters International’s 2025 FOCUS One-Day Online Summit for Pet Sitters & Dog Walkers. It’s an affordable, convenient opportunity to learn from industry experts and network with fellow pet-care professionals. Register at petsit.com.

MANAGEMENT Employee Appreciation Day falls on March 7 this year. Go above and beyond a shout-out on social media and plan something extra-special. What exactly? Ask your team! They’ll appreciate having a say in how you thank them.

Mar. 9-15

STAFF Do you have guidelines for handling complaints? If not, get busy. As much as possible, empower your team to make decisions without you based on previously discussed scenarios.

Mar. 16-22

PRODUCTIVITY Take inventory of your apps and evaluate each for its usefulness, working on the assumption that if something can’t justify itself, it’s out. Yep, that means some may have to go.

Mar. 23-29

BUYING We’ll see you at Global Pet Expo! Not attending? Follow the lead of Katherine Ostiguy of Crossbones in Providence, RI. “I have a date conflict nearly every year with Global, so I’ve never been able to attend, but I follow our favorite brands, distributors and PETS+ so I can still be ‘in the know.’” Per usual, the PETS+ team will be reporting live from the show floor, doing as many booth interviews as physically possible. Like us at facebook.com/petsplusmag, join us at facebook.com/groups/petsplusmagcommunity, and sign up at petsplusmag.com/bulletin to get daily video roundups in your inbox.

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