Hagen Group Adds New Innovations In Cat, Dog, Aquatics And Reptile Lines To Its Expanding Product Portfolio

(PRESS RELEASE) MANSFIELD, MA — Hagen Group, an industry leader in pet products, launches its portfolio of new pet items scheduled for release throughout the remainder of 2024. The company is expanding its offerings with items under its Catit cat brand, aquarium essentials through Fluval Aquatics, terrarium accessories with Exo Terra, and innovative dog wellness and play items via Zeus and, Bionic. These brand additions will debut at SuperZoo, the largest pet event in North America (in Las Vegas, NV August 14-16).

“Pet parents are always seeking the latest in innovation to make caring for their cats more convenient, so we are dedicated to providing products to meet their ever-evolving needs,” remarked Jeff San Souci, vice president of marketing at Hagen Group. “We are excited to launch these new products at SuperZoo and look forward to the response from pet owners.”

New product highlights from Hagen Group include:

Catit

• Catit Recipes Freeze-Dried RAW: Offer your feline all the benefits of a pure raw meat diet, with minimal processing for maximum nutrition, packed clean in a bag for perfect convenience! Composed uniquely for cats, this complete and balanced daily diet consists of 90% meat from a single protein source, ideal for cats with allergies or food sensitivities. MSRP: $7.99-$15.99
• Catit Recipes Freeze-Dried Treats: Bite-sized bits of pure meat are freeze-dried fresh to preserve the natural nutrients and exquisite flavor. Rich in animal protein and low in calories, they’re convenient as quick treats, training rewards, and food toppers for picky eaters. These single-protein and limited-ingredient cat treats are a highly digestible complement to your cat’s daily diet, without any artificial additives or preservatives. MSRP: $4.99-$5.99
• Catit Go Natural Multi-Cat Clumping Cat Litter: This innovative cat litter has quick clumping properties for a mess-free litter box. Thanks to the inclusion of natural ingredients, Catit Go Natural offers a more sustainable litter box routine. MSRP: $19.99
• Catit Go Natural Ultra-Light Clumping Cat Litter: Bamboo litter brings nature’s greatest power pellets to the litter box. The ultra-light pellets are tight-clumping and highly absorbent, with plant-based deodorizing and antibacterial properties. Made of one of the fastest-growing, renewable resources, this ultra-light clumping cat litter is the sustainable litter choice. MSRP: $39.99
• Catit Creamy Cups: Treat felines to a truly decadent, soft mousse made from cage free chicken or wild-caught tuna, with real fruit. More than a guilty pleasure, Catit Creamy Cups are delicious, grain-free, and offer a harmony of textures without any added salt, artificial colors, or preservatives. MSRP: $5.99

Catit products can be found at catit.us.

Zeus for Dogs

• Zeus Oasis+: Keep dogs happily hydrated. The Zeus mobile app control allows pet parents to digitally monitor the water level and adjust the water flow strength in real time, whether at home or on the go. Features include triple action purification by the included filter. MSRP: $139.99
• Zeus Auto Vacuum Food Container: Your dog’s favorite food will stay fresh and crunchy for much longer when stored in the Zeus Auto Vacuum Food Container. The device uses powerful vacuum sealing technology to prevent food oxidation and keep out contaminants such as air, sunlight, moisture and pests. MSRP: $129.99
• Zeus Nitro: The high-performance EPTU foam toys are tough, flexible, buoyant, and perfectly weighted for high-performance play. Lighter toys lack distance, while heavier ones can be hard to handle. NITRO’s optimal weight boosts momentum, helping each throw cut through the air more effectively. MSRP: $5.99-$13.99
• Zeus Fitness: The Zeus Fitness range continues to delight dogs everywhere with highly energetic and fun fetch and tug toys. They are available in a variety of shapes for action-packed play sessions. The line features rope tugs, tough nylon toys, throwing discs, and even floatable foam toys. MSRP: $5.99-$13.99

Zeus products can be found at zeuszoe.com.

Zoë for Dogs

• Zoë Meat Market: Satisfy your dog’s meat cravings with Zoë Meat Market treats. These delectable, grain-free snacks have high-quality meat as the main ingredient and offer joint health support provided by glucosamine. Available in flavors including a deliciously sliced Beef Patty, gourmet Chunks with lean Venison or Ostrich, chewy Bites with Crocodile, and the delectable Chicken & Beef link Sausage. MSRP: $5.99- $9.99
• Zoë Licky Snack: Licky Snack is a lickable treat that dogs come running for. The delightfully smooth paste may help with a sensitive stomach and is rich in pumpkin or sweet potato, and has tasty meat or fish mixed in. Licky Snack is low in fat and protein, making it an excellent snack or food topper. Zoë Licky Snack comes in five irresistible varieties including Pumpkin & Turkey, Pumpkin & Chicken, Pumpkin & Salmon, Sweet Potato & Duck, and Sweet Potato & Beef. MSRP: $3.79

Zoë products can be found at zeuszoe.com.

BIONIC for Dogs

• BIONIC: Designed for dogs who can demolish ordinary toys in minutes, these toys are expertly crafted for the toughest chewers. Made from ultra-durable BIONIC RUBBER, they are free from harmful substances like lead, BPA, and Phthalates and offer unrivaled durability with patented defensive geometry. The toys come in various BIONIC shapes including the Toss-n-Tug Turbo, Treat Shaker, Treat Star, and more. Complete with treat compartments. MSRP: $5.99- $19.99

Bionic products can be found at bionicdogtoys.com.

Fluval for Fish

• Fluval Aquasky 3.0 LED: The new Aquasky 3.0 LED range operates exclusively with the new FluvalConnect app and now offers both Bluetooth and WiFi
  connectivity. Highlighted by its dual white full spectrum 4000K/6500K + RGB LEDs, Aquasky provides superior CRI while continuing to allow users to customize their color spectrums – making it a versatile choice for most hobbyists. MSRP: $72.99- $309.99
• Fluval Plant 4.0: With spectrum-specific output, the Fluval Plant 4.0 lighting range delivers brilliant illumination and optimized light intensity for plants. The superior Color Rendering Index (CRI) guarantees vibrant colors, bringing your aquascape to life. Plus, with integration into the FluvalConnect system and app, you can conveniently control all light settings from your mobile device. MSRP: $43.99- $129.99
• Fluval Reef 4.0: Specifically designed for saltwater aquariums, the Reef 4.0 lighting system supports vibrant coral growth and health with its actinic and full spectrum capabilities. Plus, exclusive FluvalConnect app control offers convenient mobile device operation. MSRP: $72.99-$309.99

Fluval products can be found at fluvalaquatics.com.

Exo Terra for Reptiles

• Exo Terra Reptile UVB: Exo Terra’s exceptional T5 lamps are crafted to the highest quality standard, ensuring a prolonged UV output of 12+ months for lasting performance. With its intense output of UVA and UVB rays – combined with a well balanced visible light spectrum, the new UVB100, UVB200, and UVB300 help promote healthy Vitamin D3 synthesis, which in turn facilitates improved calcium absorption – safeguarding against Metabolic Bone Disease. MSRP: $59.99-$119.99
• Exo Terra Monsoon NANO: This programmable misting system is suitable for all types of terrariums and greenhouses. Tiny, but powerful, it is ideally suited to supply your animals with spray water and positively influence humidity levels through the fine mist generated by the multi-directional brass spray nozzles. The spray’s duration and frequency are effortlessly customizable to cater to the specific requirements of your animals or plants. MSRP: $84.99
• Exo Terra Humidifier: This ultrasonic humidifier generates a cool fog through ultrasonic oscillations which simulates low hanging clouds and fog in tropical terrariums or early morning dew in desert terrariums. MSRP:$ 129.99
• Exo Terra T5 Terrarium Top: This high-performance reptile UVB fixture is specifically developed for use with the Exo Terra Reptile UVB VHO T5 Bulb,but can also be used with any other T5 linear fluorescent bulb of the appropriate wattage. Available in four sizes 14”- 47.” MSRP: $59.99-$119.99
• Exo Terra Terrarium Mini Fan: The new, virtually silent-operating fan is designed to enhance the ventilation in your serene terrarium environment, effectively minimizing stagnant air. MSRP: $19.99
• Exo Terra Heat Mat: This self-regulating heat mat has superior PTC Carbon Fiber heating technology and is remarkably energy efficient, boasting an electrothermal conversion efficiency exceeding 95%, providing increased heat output at equivalent wattage levels. MSRP: $29.99-$52.99
• Exo Terra Heat Tweezers: These stainless-steel tweezers are an excellent tool that comes in handy while feeding live or canned insects, or any other food items, to reptiles and amphibians. They are crafted from durable, high-quality stainless steel that is less likely to break or corrode over time, ensuring their prolonged use. MSRP: $23.99-$26.99

Exo Terra products can be found at exo-terra.com.

For more information about Hagen Group and its portfolio of brands, visit Hagen.com. Hagen can be found on X at @RolfC_Hagen_Inc. Catit can be found on Instagram at @CatitDesignproducts. On Facebook, Fluval Aquatics is at @Fluval and Exo Terra can be found at @ExoTerra.

About HAGEN GROUP

Caring for pets since 1955, the family company founded by Rolf C. Hagen, with offices and distribution centres in the US, Canada, the UK, Germany, and Asia, services customers on every continent worldwide and has grown to become the world’s largest privately owned, multinational pet products manufacturer and distributor. Driven by a common bond of love and compassion for animals, Hagen is dedicated to creating practical and innovative products that enhance the health and welfare of pets worldwide. Comprised of market leading brands like Exo Terra, Fluval, Catit, Zeus, Zoe and BIONIC, the Hagen group company will continue to invest in product innovation, pinnacle nutrition and consumer experience.

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