Hagen Group Announces Exclusive Partnership With Phillips Pet Supplies

(PRESS RELEASE) MANSFIELD, MA — Hagen Group, a Global Leader in the Pet Industry, announces a new exclusive partnership with Phillips Pet Food & Supplies, a leading distributor in the Pet Specialty market, to bring Hagen’s award-winning brands including Catit, BIONIC Dog Toys and HARI bird products to market in the United States.

Hagen is dedicated to finding pet-first solutions addressing pets’ unique needs. The partnership with Phillips Pet will streamline the distribution process for Hagen’s current client roster and play a pivotal role in expanding distribution opportunities across the U.S.

“Hagen has been looking for the right partner to expand our U.S. distribution, so the team is excited today to announce it will join forces with Phillips Pet,” said Rolf Hagen Jr, CEO of the Hagen Group. “Our innovative brands complement Phillips Pet’s best-in-class distribution services, and with Hagen’s continued investment in national brand advertising, digital commerce, and partners like Astro Loyalty, we can further our mission to drive consumers into stores.”

“We are excited to collaborate with Hagen to introduce the company’s household name brands to Phillips Pet retailers,” said Blaine Phillips, CEO Phillips Pet Food & Supplies. “Partnering with an industry leader like Hagen supports our efforts to enhance our offerings and strengthen our position in the pet product distribution space.”

For more information about Hagen’s award-winning brands, visit Catit, HARI and BIONIC Dog Toys.

About HAGEN GROUP

Caring for pets since 1955, the family company founded by Rolf C. Hagen, with offices and distribution centres in the US, Canada, the UK, Germany, and Asia, services customers on every continent worldwide and has grown to become the world’s largest privately owned, multinational pet products manufacturer and distributor. Driven by a common bond of love and compassion for animals, Hagen is dedicated to creating practical and innovative products that enhance the health and welfare of pets worldwide. Led by market leading brands like BIONIC, Exo Terra, Fluval and Catit, the Hagen Group company will continue to invest in product innovation, pinnacle nutrition and consumer experience.

About Catit

For 25 years, Catit has provided premium cat products for the modern family. The company’s state-of-the-art solutions are conceived through dedicated research and development focusing on cats’ physical and mental well-being. Known worldwide for its innovation and design, Catit has developed various iconic products – all of which have become extremely popular with cat parents. As the brand grows, Catit will continue to improve the quality of cat care with attractive and groundbreaking products that cater to the unique needs of cats.

About BIONIC

Duke effortlessly destroyed yet another new toy. After years of testing, we developed BIONIC – toys that Duke couldn’t destroy, and he joyfully wagged his tail. BIONIC is designed for dogs who can demolish ordinary toys in minutes. At BIONIC we have been crafting toys to provide Tail Wagging Durability for your dog since 2006.

About HARI

Established in 1985 to study the captive breeding and maintenance of companion birds, HARI now houses over 250 pairs of more than 30 parrot species. The organization’s mission is to promote the advancement and improvement of Companion Bird Care and Aviculture through education and research in psittacine health, nutrition, breeding, early parrot education, and product development.

About Phillips Pet Food & Supplies

Phillips Pet Food & Supplies business started as a single feed store in 1938 and now has 11 distribution centers strategically located across the United States. Phillips proudly serves the Pet Specialty Industry and is committed to providing customers with the products and services that will contribute to the growth and profitability of their businesses. For more info, visit PhillipsPet.com.

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