Justfoodfordogs Appoints Jeff Siegel As Chief Growth Officer

(PRESS RELEASE) IRVINE, CA — JustFoodForDogs, a rapidly growing leader in the fresh human-grade food movement for pets, announces the appointment of Jeff Siegel as the company’s Chief Growth Officer, effective immediately. Reporting to CEO Eric Kufel, Siegel will spearhead efforts to further accelerate brand expansion and increase market share with existing and new retail partners in the pet specialty, mass, grocery, and club channels.

“With his extensive sales experience in consumer-packaged goods and major leadership roles within both pet food and frozen food brands, Jeff’s industry knowledge makes him uniquely qualified to drive revenue growth and long-term market positioning for JustFoodForDogs,” said Eric Kufel, CEO. “Jeff will be instrumental in showcasing our product innovation while managing our retail channel growth strategy and building upon our existing momentum as one the largest human-grade fresh pet food brands across all retail channels.”

Siegel brings more than 35 years of experience and a strong track record of success, including over 16 years of progressively increased sales leadership responsibility at Nestle Purina North America, where he served as VP of Sales for over 8 years, leading a sales team of 170 associates responsible for the grocery, mass, club, and drug channels. Most recently, he served as Chief Customer Officer at Red’s All Natural and Stuffed Puffs LLC, where he was responsible for executing sales development strategies across a variety of emerging brands.

“As a longtime pet parent and pet lover, and a huge proponent of the benefits of fresh food, I am excited to contribute to the mission of providing top-quality products to extend the lives of our pets,” commented Siegel. “By working closely with our retail customers, I look forward to expanding the accessibility of these exceptional products, ultimately improving the lives of pets everywhere.”

About JustFoodForDogs

Founded in 2010, JustFoodForDogs (JFFD) revolutionized the fresh whole food movement for pets when it opened the first open-to-the-public kitchen cooking food for dogs. It was started with one simple, primary objective – to increase the quality and length of life for as many pets as possible through a clinically proven, balanced, whole-food diet. All food is made from ingredients inspected and approved by the USDA for human consumption, with necessary nutrients added to make the meals complete and balanced, and its recipes are developed by an internal team of experienced veterinarians (including specialists in nutrition, toxicology, and dermatology) and a cadre of pets and pet parents. JFFD’s dedication to research and innovation sets it apart from other companies in the fresh pet food industry.Today, JFFD has been built into a high-touch, omni-channel platform so that pet parents can access the best food and advice wherever they wish to shop: at their local JFFD kitchens and pantries, at their veterinarian’s clinic, at their favorite retailers (both in-store and online) or grocers, or on JFFD’s digital platform. Its offering includes daily meals, shelf-stable products, supplements, and treats, in addition to custom formulations designed to address specific health needs. To learn more about JustFoodForDogs, visit JustFoodForDogs.com.

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