Matrix Partners Expands Pet Owner Research Capabilities

(PRESS RELEASE) CHICAGO — Matrix Partners, a full-service marketing agency that focuses exclusively on the pet products industry, recently announced that they are continuing to extend the depth and scope of their Consumer Research Services. New refinements to their methodology were recently put to the test in a series of focus groups the firm conducted for a prominent pet nutrition brand. According to Don Tomala, managing partner, “these improvements to our protocol exceeded our expectations.” Over the last 10 years, Matrix Partners has conducted and moderated focus groups with over a thousand pet owners for some of the industry’s most successful brands.

Tomala also announced the introduction of a number of proprietary research services designed to help companies validate go-to-market decisions and scale up their brands in a fast, actionable and affordable way. “We continue to invest in our research capabilities to help our clients make better marketing decisions based on consumer dynamics. From new product concepts to package design, brand names, brand awareness, customer satisfaction and more, our clients have many critical marketing questions. Our array of services help them get consumer-driven answers they need for success.“

For details about the agency’s consumer research capabilities, pet product marketers are invited to email us at info@matrix1.com. An introduction to Matrix Partners, along with additional services they provide, can be found at matrix1.com.

About Matrix Partners

Matrix Partners is a full-service marketing communications agency that focuses exclusively on the pet product industry. For more than three decades, it has created pet brands that enrich the human-animal bond. Matrix has worked with brands at every stage, from concept development to launch and beyond. The company’s work has won top honors from various prestigious competitions, including the Hermes Creative Awards, Effie Awards, Graphic Design USA, dotCOMM Awards, and AVA Design Awards. To learn more about the agency, their accomplishments and to view their portfolio, please visit matrix1.com.

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