Premierpet Signs On As Gold Sponsor For Jaguar Parade In Paris And Rio

(PRESS RELEASE) SÃO PAULO, BR — PremieRpet, the first company to develop high-quality nutrition and super premium foods for pets in Brazil, is a Gold Sponsor of this year’s Jaguar Parade. Doubling as an art installation and an artistic movement with a greater purpose, the Jaguar Parade aims to raise funds and awareness for the urgent need to conserve jaguars and their natural habitats.

This year’s parade is set in two of the most culturally rich and highly visited cities in the world – Paris and Rio – where three jaguar statues will be painted and displayed at iconic locations in each city before being exhibited to the public during the Olympic games in Paris. After the exhibition, the statues will be auctioned off and 100% of the net proceeds will be donated directly to conservation projects held by non-profit organizations that the Jaguar Parade supports, such as Onçafari, Panthera and the Ampara Animal Institute.

“The Jaguar Parade is a unique artistic movement and jaguar conservation project that we’ve been honored to support since its São Paulo and New York City edition in 2022,” commented Fernando Maluf, VP of International Sales. “From the beginning, our company has always practiced social responsibility towards organizations that are near and dear to our hearts like Onçafari, Casa Hope and the Pró-Carnívores Institute. We’re pleased to partner with the Jaguar Parade and its biggest edition yet during the 2024 Olympic games as we hope to raise awareness around the world regarding the decreasing jaguar population.”

Since its first event in 2019, the Jaguar Parade has featured over 600 pieces of artwork and raised approximately $3 million in funds for over 100 non-profit organizations. Thanks to their open-air art exhibits taking place at key public spaces all around the world, the Jaguar Parade has also reached an estimated audience of over 80 million people. Natoo, PremieRpet’s brand targeted towards the U.S. market, has even received the Jaguar Friend seal from the Jaguar Parade, further showing the brand’s solidarity towards the positive impact that the Jaguar Parade has on Brazilian biodiversity conservation efforts.

To learn more about PremieRpet and their commitment to sustainable, environmental and conservation practices, please visit here. For more information on the Jaguar Parade in Paris and Rio 2024, please visit here.

About PremieRpet

PremieRpet was the first company to produce super premium pet food in Brazil and pioneered the concept of indoor and breed-specific formulas. Natoo was developed for pet parents within the U.S. market seeking a more natural diet for their dogs and cats. With DNA that’s rooted in innovation, they’re focused on delivering high-quality nutrition so that pets can live longer, happier lives. Their products are prepared with the finest ingredients that are carefully selected and follow strict quality standards.

Natoo practices sustainability daily in their production and supply chains. The brand is also focused on conscious consumption at all levels of activity and always prioritizes animal welfare. For more information, please visit www.NatooPetFoods.com.

The post PremieRpet Signs On as Gold Sponsor for Jaguar Parade in Paris and Rio appeared first on PETSPLUSMAG.COM.