Bien-Être Simple’s Vibrant Branding And Web Design By Impulso

Explore Bien-Être Simple’s engaging branding and web design by Studio Impulso, blending accessibility and modern aesthetics.

Bien-Être Simple (BÊS) has long been a trusted source for accessible content on mental and physical health. Recently, the media platform underwent a comprehensive rebrand led by Studio Impulso, transforming its digital presence with a vibrant, fresh, and friendly identity. The result is a visual language that breaks down barriers, ensuring health topics remain approachable and free from stigma.

Studio Impulso’s primary goal was to redefine how Bien-Être Simple communicates with its audience. The design had to feel like a safe, welcoming space, reflecting the platform’s mission of inclusivity. Every aspect, from the color palette to the web layout, was chosen to convey warmth and accessibility. The new branding signals that tough conversations about health can be approached with compassion and openness.

Color Palette: A Mix of Vibrancy and Comfort

Color plays a crucial role in this rebrand. The selected hues are bright yet calming, striking a balance between energy and comfort. Shades of blue instill a sense of trust and calm, while pops of green and yellow bring a playful edge, representing hope and vitality. This thoughtful combination ensures the platform is both visually engaging and emotionally resonant, making health topics feel less intimidating.

Typography in the new design reflects a clean and modern sensibility. Sans-serif fonts dominate, chosen for their readability across screens. Paired with strategic use of bold and light weights, the text hierarchy is clear, making it easy for users to navigate the content. The font choices align with the platform’s mission: to deliver crucial information in the most digestible way possible.

A User-Centric Web Experience

The redesigned website, crafted by Studio Impulso, prioritizes user experience. Clean lines, intuitive navigation, and ample white space ensure that visitors can easily access articles and resources. The layout is responsive, adapting beautifully to various devices, a necessity for a platform dedicated to being universally accessible. Smooth transitions and interactive elements guide the user without feeling overwhelming.

The new visual identity and web design make Bien-Être Simple a standout in the health and wellness space. It’s a masterclass in how design can drive inclusivity and encourage meaningful engagement. Studio Impulso has successfully balanced creativity with clarity, delivering a look that embodies Bien-Être Simple’s core values.

For more details on this inspiring project, visit Studio Impulso’s portfolio at http://studioimpulso.com.

Branding and web design artifacts

Credits

• Art direction : @impulso.studio
• Website : www.studioimpulso.com
• Instagram : @impulso.studio