Wellness Influencers Love Bovine Colostrum – But What Is It?

One popular brand boasts the supplement can ‘revive whole body health’. But can an aesthetically packaged powder actually achieve that?

Wellness influencers have a new obsession: bovine colostrum. Goop and Poosh (Kourtney Kardashian’s version of Goop) have covered it, and celebrities Sophia Richie and the Kid Laroi include it in their signature Erewhon smoothies.

But what is it? Colostrum is a form of milk that mammals produce in the days after they give birth. What does this mean for the body? According to one popular brand, their bovine colostrum supplement can “strengthen your skin, lung and gut barriers, rebuild your microbiome, and activate cellular health and performance to revive whole body health”.